Will RSS Replace Email?
RSS is a big buzz word right now, and this question has been popping up all over the place. Will RSS ever replace email? In short, the answer is no. RSS will never totally replace email because they each do totally different things. RSS was designed for a totally different purpose than email, and technologically speaking, it would be impossible for RSS to do everything email can. Consider this analogy: RSS and Email are like TV and telephone. If you want to reach a broad audience of spectators, you use the TV or RSS. Consumers like TV because they hold the remote and can change the channel at will. They have total control. Likewise they can an RSS feed at any time if they so choose, and instantly the source of information is totally gone, never to return against the person's will. Email is like the telephone: You can email or call anyone based on their phone number or email address, and they can call you or email you back. Consumers like email and the telephone because of the two-way communication. But with the two-way communication comes the possiblity of having annoying telemarketers and spammers along with it. And boy do they come! One is not better than the other because they both serve two totally different purposes. In my opinion, RSS is better for reaching a large list of subscribers because it is 100% spam proof and puts the control into the hands of the consumer. Why fight the spam filters when you can avoid them altogether? Internet marketers that think they are "more in control" by using email instead of RSS are somewhat disillusioned. Consumers can unsubscribe to your email list any time they want to. If they try to unsubscribe from your list but can't, then you are spamming them. If you truly offer valuable content, consumers will look forward to getting your messages whether they come by email or RSS. Considering the fact that a good number of emails are getting blocked by spam filters, you have a better chance of reaching more of your subscribers via RSS. With that said, email will always be necessary on an individual basis so you can have two-way communication. RSS was never made for that, and will never fill that role. But RSS can reach a large group of spectators with a 100% delivery guarantee. And that is something email just can't match! Now you can bypass the spam filters altogether by delivering your newsletter via personalized RSS feed! Kent Thompson's new software makes it too easy. Check it out! http://FeedMagic.com
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It's inevitable. Everyone hits the wall. Whether you've been blogging ten weeks, ten minutes, or ten months, eventually you'll find yourself with absolutely nothing to say.
Or so you think.
So what in the world do you do when you're stumped?
1- Talk about what you've already talked about
Pick a topic you've gone over before and give it some spin.
Try a new angle, like playing devil's advocate. For example, if you are a search engine journalist, and last week your position was that most mainstream sites need Google traffic to survive, try proving your point from the "con" perspective, instead of the "pro" position.
There are dozens of ways to write about the same thing. By putting your point another way, you might give someone in your audience what a client of mine referred to as an "Ah-ha!" moment. That's when they realize the true value of the items for sale at your site to them and their business.
2- Talk about what someone else is talking about
If you want to have a popular blog, find other bloggers in similar areas, and talk about what they said in their posts. Friendly debate can often spark the soap-opera like drama that will have both your audiences visiting both blogs to see what "the other fella" had to say.
As an added bonus, if both of you are using Trackback in your blogs, you've got yourself a mini-link party that other people who are speaking on similar topics will want to join..
3- Have yourself a good rant
The intimate nature and voice of blogs lends itself well to the opinionated, angry ramble. But as a professional, don't let yourself get too unfocused, and remember to back up your opinion with facts.
4- Feature someone, something or somewhere
I like to call mine "of the Day".
As I zip around the Net conducting my business and research, if my attention is called to a resource or tool that my audience might find useful, I hit my blog bookmarklet and save that bad boy for later.
Then when I get too busy for a full blown tip, I'll crown the resource, feed, tool, download or freebie the featured "Deal of the Day", changing the word deal to something else more appropriate as needed.
After a while, my audience started to look for it as a feature, as opposed to being upset at the interruption in my mad, mad rambles.
5- Let someone else talk for a change
Invite a guest blogger, or post an article that offers free reprint rights, the same way you would in a newsletter. Of course you want to leave the resource box intact, or let the guest promote their site, which brings me to the most common complaint about this tactic.
"But I don't want to send people away from my site."
Guess what? You'll never believe what I found out. Ready?
In a recent startling discovery, I've found that 100% of my visitors eventually turn off their computers or take otherwise drastic measures that cause them to leave my site. Apparently this is beyond prevention, though you can stall them for hours sometimes with good content.
Of course you don't want to send them on their way prematurely, but if you're a good blogger, and have done what you can to make sure they sign up to your blog email updates or site feed, they'll be back. Just be sure that you're giving them a good enough reason.
In the meantime, since they're going to leave anyway, it might as well be somewhere that gives you some direct or in-direct benefit.
So there you have it - enough material for five more days of posts.
Happy Blogging!
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