Google Does RSS
Has Google finally embraced RSS with their new XML
powered Sitemaps program? Well, sort of, but it seems
more like a hug than a strong impassioned embrace! It does use XML technology which allows for the
crawling and updating of your site's web pages.
You can even include your entire web site (all urls)
with this indexing program. For anyone targeting the search
engines, especially Google, this program (still in beta)
is a MUST HAVE. If you require timely updating of your most popular pages
Google's new Sitemaps may prove indispensable. It's a little
premature to assess the importance or impact of Google's
new program but anyone wanting to give their site a
competitive edge should be gearing up. How it works: There are several ways to set-up a XML Sitemap, perhaps
the easiest way is to use the open-source Generator which
you can download from Google. This is a Python file that
you can upload to your webserver and this generator
will create a sitemap from your 'URL lists, webserver
directories, or your access logs'. It would probably be wise to check with your hosting provider
to see if they can accommodate this Generator on your webserver.
It you have a small site there should be no problem but if your
site runs into the 1,000's of URLs or pages -- check to see how much
bandwidth such a system will take up. It's better to be safe
than sorry! Once done, you have to then submit your newly generated XML Sitemap
to Google and the search engine will use this XML Sitemap to
update and index your site whenever you make changes on your site.
You will need to have a Google account. You may also submit text files containing URLs from your web site
to be included in Google Sitemaps but these text files will have
or will be given low priority for the time being. To get started on your own Google Sitemaps Account you can click here:
Google's Sitemaps What's great about it: Besides seeing Google finally grab the RSS wildcard, it
gives you better control of how and when the search
engines update your web site pages. Perhaps, the most
important aspect for Internet Marketers, you can now assign
the importance that's given to any of your particular
pages. As most marketers know, certain pages on your
web site are more important than others; these pages
earn money, build your contact list, or direct your
site's visitors in the right direction. In other words,
you can now place more emphasis on your web site's
'bread and butter' pages. A BIG Plus! With Google Sitemaps you can decide the importance
placed on these pages by using the priority XML tag.
This rating system is relative, it only relates to
the pages on your own site. Likewise, you can also indicate how frequently your
pages changes by using the changefreq XML tag. More or
less instructing Google when your page will be updated
or changed. This is a win-win situation for everyone;
Google gets the freshest content for its users and
you gain more control of the frequency of the updates
done with your site or web pages. This may have a direct
influence on the profitability of your web site. For those who are actively marketing thru the search
engines and keywords -- Santa may have come a little
early this year. Of course, the jury will be out for
awhile but Google Sitemaps will probably have a
positive impact on your bottom line. What it means for Google: For those of us who have been following and watching
the RSS wildcard for the past couple of years, it takes
away some of the frustration and a little of the puzzlement
from Google seemingly total disregard of RSS. RSS is not a fad, it is not a trend and it's not going away.
Instead, its importance is growing. It is fast becoming 'the'
way data is moved on the web. One could even speculate that
in the very near future all web pages will have an RSS
component, perhaps a hybrid of 'XML/HMTL' or an embedded
XML code that will work with all browsers, search engines
and servers. For Google to ignore the growing importance of RSS, blogging,
podcasting, broadcatching, the RSS featured Firefox browser,
MyYahoo, not to mention all those orange XML logos popping
up on most of the major sites on the web -- is beyond comprehension.
Why Google does not have an RSS search on its main search engine
page still seems baffling. Bringing out a homepage and not
including an RSS feature is just foolhardy (They may introduce
this feature later). For those firmly in the RSS corner, Google's continued
disregard for RSS became more than a little frustrating
to observe. It was downright rude! Perhaps Google was waiting
to incorporate RSS in a program like this new XML Sitemaps?
Can this mean that Google has finally accepted the importance
of RSS and they're starting to make amends? More importantly,
could there still be a few more RSS goodies in the Google Jar
left to be announced? One can only speculate but when it comes to RSS and Google,
lets just hope this is the start of a beautiful friendship. ----------------------------------------------------
To add RSS to your Site within minutes - download this
simple RSS Report and Guide. Copyright © 2005 Titus Hoskins of BWMagic's Free Marketing Tools & Guides This article may be freely distributed if this resource
box stays attached.
----------------------------------------------------
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RSS for Newbies; A Quick Tutorial
"RSS" stands for "Really Simple Syndication". It is a new way to distribute content. Any content: websites, blogs, forums, etc.
To explain what this means, for once let's start at the end.
A Basic Introduction to Blogging
Web logging first appeared on the net in the mid-1990s. The term "web log" was initially coined refer to a server's log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word "blog" was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net.
6 Ways That Blogging Can Save You Money
Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you can imagine my shock when I realized that my overall business costs were down about 19%. What saved me so much money? Surprisingly, blogging.
How can you save money with your blog? It's pretty simple, so I'll be brief.
Attract search engine traffic without paying the big bucks
If you want Google, Yahoo and MSN to pay attention to you, blog.
It doesn't have to be a whole new site, just add a directory to your existing site and start blogging. Most blog software solutions are either cheap or free.
And you can find out most basic blog information online for free (really, sometimes just typing your question into Google will do it.) by people who've actually done it. For less than $100, you can build a small library of blog tips and secrets, written by successful business bloggers.
Instead of buying links, get one-way links from blog search engines and directories, as well as getting your RSS feed content displayed at other sites.
Linking is a great way to get search engine attention and click traffic. Some people get links by trading; others by including their links at the end of freely distributed articles. Others pay to be listed, or to get linked.
In each of these scenarios, some type of trade takes place, money, free content, or a link back.
When you blog, you'll find plenty of search engines and directories that are willing to list you free of charge. For the most part you won't need to link back - you'll get a one-way link from site favored by search engines, often using text that you select yourself.
If 90 or more of these free, legitimate links back to your site is worth your time, then get you blog in motion.
Not only that, if you update frequently, other sites may want to display your RSS feed content on their sites. To encourage them to do so, put a link on your page with instructions on how to do so. Ever since I put one on the front of my site, various feeds from my main site have turned up in the most unexpected places.
Cheaper way to study your audience.
As your blog gets more popular, you may start to find that on any given day, you have a representative cross-section of prospects and clients at your site. If you have a question for them, you can just... ask.
True, you can post a link to a survey in your newsletter or on your site, but these are not as interactive as the ability for your audience to comment. They will comment, and you can reply to ask them to expand, or clarify. Conversation gets going and before you know it, a bond is formed, a much stronger bond than occurs in a one-way conversation.
Cheaper (and faster) way to start a resource or authority site.
Five years ago, if you wanted to start an authority site, your best bet was to build a portal with a specialized directory at its core. Three years ago, you were better off starting a forum with a resource section attached to it. Last year, your top bet was a feed-enabled content management system, especially as more parts of content management systems began to have content feeds related to them. (I have 12 feeds for each of my PHP-Nuke based sites, though they don't work as well with Google Tap.)
Now, if you want to be the expert, you want to start a blog.
If you're blogging consistently, you have a hub of information collected that will inspire return traffic. You have a collection of links to articles, sites, and tools. You can constantly write up your own opinion editorials on each of these items, as well as fact-based analysis of news and events that can help your audience make better choices.
As blog software matures you can now categorize, and alphabetize your links, and with the ability to ping multiple sources as well as leave trackback links to other sites, you can send your readers through a ring of related, freshly updated information that ultimately leads back to you.
Spend less money on advertising as your blog becomes more popular
I can't promise you that you'll never spend another red cent on advertising costs. However, the amount of free advertising you get from having your blog link or RSS feed listed in dozens of search engines and directories, and popping up in feed readers is not to be underestimated.
You'll probably still want to do some ezine advertising when your new ebook or software release is debuted. But you may not need to buy as much advertising or purchase as often.
Then there is the fact that many newsletters that are also published to RSS feeds have wider reach. I've found that it's worth the extra money to appear in both versions ? ask your favorite publisher for details. For publications that allow this, it's normally only 20% extra
Save money by retaining visitors
You've probably heard a thousand times that it is easier to sell repeatedly to an existing client than it is to find a new one. So how do you get that visitor to come back, and possibly buy again?
A constant stream of new information on a particular topic work is enough to keep people buying a daily newspaper, subscribing to a magazine or viewing a television series.
Frequent updates can work the same way for your site.
With bloggers being named People of the Year by Time magazine last year, if you're not blogging in 2005, you're going to be left in the dust by other sites in your industry that do. It doesn't have to take up a lot of extra time, and the time it does takes is made up for in the money you can save.
Its A Blog, Not A Sales Letter
The recent spurt of interest in blogging has begun to ignite the hope that people can make a full-time income from blogging.
How Yahoos Recent Facelift Can Mean More Traffic To Your Site
It even surprised me.
Yes, even though I have been pointing out the possibility since July, and was forced by demand to release my study findings before my book was even half finished, I was shocked when I heard the news as well.
You see, I was sure we were at least a year off from this glorious day.
The News
Yahoo has had a little facelift, which you've probably read about by now. The real news is more important for your site - the "My Yahoo!" page looks different too.
On September 28, 2004, surfers who logged in to their personalized Yahoo area saw an announcement explaining the RSS and Atom files that show updated information to a website as content feeds, effectively pushing news feeds into the mainstream.
The new look to this section of Yahoo was presented as a full page ad to every single account holder upon first log in that day, and even now, there remains a notice posted.
When I logged into my page in the "My Yahoo!" section, I saw a big difference in the number of feeds left to choose from, as well as in the way they were presented.
Currently, the RSS module boasts "150,000 sources". If your site isn't one of them, its crucial that you act now. If you have one and you're not getting the results you'd like from your set-up, there are small changes you can implement that will make a huge difference in your listing.
Best results aren't as easy as submitting your feed now, but you're still within the window of opportunity - if you do it properly.
What the News Could Mean For Your Site If You Act Now
One of my clients recently called this "the back door into Yahoo". Whether that statement is accurate as far as getting included, or receiving an increase in rankings within Yahoo's search engine via your feed, depends on your site, and whether you create your feed correctly.
If you could use a daily stream of traffic from even a small portion of Yahoo's estimated 20 million users, this could be your final wake-up call. You'll want to learn how to create a feed that gets well listed immediately.
Currently, the RSS module boasts "150,000 sources". Yahoo will still need hundreds, perhaps thousands more, even if it only intends to list the "creme de la creme" of the submissions it gets. Being in that group is as easy as submitting your feed.
Being at the top of the list isn't. However, you're still within the window of opportunity if you take the time to learn how to do this properly. You can get free details on how to do that at helpmerss.com .
"My Yahoo!" RSS Headline module Coming Out of Beta?
If I had to guess, I'd say all signs point to yes. When that happens, Yahoo's RSS/Atom directory will likely contain only those who added their feeds early. New feeds seeking to be included will probably face stricter standards.
If you don't have one yet don't worry, because it's never been easier to make one. If you can cut and paste, there are tools all over the Net that will show you how- some will even generate the file for you.
However, there are still certain guidelines you need to follow with your feed to get a good result out of Yahoo - it's not as simple as adding your feed now that there are more competing listings.
Yahoo is still accepting new sources for RSS feeds. Readers of my last book state that they are getting excellent results following my instructions, though initial inclusion no longer occurs at the same rate. Plenty of markets have few feeds available, or none at all. Your site could fill that void.
That means you still have a chance at a first page ranking. The traffic I get on a daily basis from My Yahoo readers alone sounds like I just like to brag.
And I do, but that's hardly the point.
The point is, there's no place you can even go to buy the caliber of exposure to the quality of audience that reads feeds. The typical audience that accesses information by feed are also blog readers. A study this summer estimated that the 69.3% of blog readers are aged 29-50, and that 40% of this audience are people who have household incomes greater than $90,000.
The type of surfer that would subscribe to your feed has pre-qualified themselves as a lead, with a certain level of understanding and interest in your topic, often on a professional level. And if you don't spend every post hitting them over the head with your sales pitch, they can be both loyal and interactive.
(If you do, they'll unsubscribe from your feed faster than you can spell s-p-a-m.)
And if you're in the business of providing information you can use, in a way that shows how you can solve their problem, it's like preaching to the converted. If your product solves their problem, and you show that you deserve the trust of this subscriber, you'll also find the route to a sale an increasingly downward slope.
The bottom line - this is the power surfer's favorite toy. And if your content appeals to them, you need to learn how to play.
Starting Your Own Blog
I was sitting in my local Internet Cafe yesterday, I like to get away from my 'home office' from time to time and it's a great place to go for a cup of Espresso and to meet interesting people. The rather attractive lady sitting next to me was typing away furiously and, when she had finished, I asked her what she was writing - I'm interested in learning how other people use the Internet... some people call that being nosey!
The Holy Grail that Online Advertisers, Merchants, Publishers, and Shoppers have been Looking for!
For Online Publishers/RSS Feeds users - RSS (Real Simple Syndication) is a popular way for online users/publishers to pull news and information from across the web. RSS allows web sites to publish real time content to online users/shoppers easily and the trend is growing. Some site have taken advantage of this technology and created RSS/XML feeds using products data feeds from top online merchants/advertisers.
RSS Feeds and How to Use Them
RSS feeds are the most important technology to arrive on the internet since blogging, yet take up of RSS feeds among webmasters and web visitors is still very low. The Sunday Times recent ran a survey to see how home users use the internet, RSS did not appear in it at all.
RSS Meets the Needs of Direct Marketers
Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.
RSS more effective than email
Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email.
RSS ? Will It Really Become Mainstream?
I am not one to have New Year's resolutions, but I do plan ahead. As we reached the last quarter of 2004, I decided that 2005 would be, for me, the year of article writing and RSS.
The 6 Top Reasons Marketers Should Blog
If there is a downside to blogging, I have yet to find it. The
more you learn about blogging, the more there is to like.
Blog or Ezine? Top 7 Reasons to Blog Now!
Many of my small business clients ask me: "What is a blog and do I need one?" As a marketing consultant and business coach, I too had to address those questions in my own business.
The Hybrid Blog and Ping
For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic.
Is RSS Here to Stay or Gone Tomorrow?
RSS is totally hot. We have seen it everywhere, from John-Doe blogsites to major news websites. If you haven't heard of RSS before, that's okay, because I hadn't either until a couple of months ago!
Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk of
blogging and RSS. Once the province strictly of people who
got a kick out of publishing online diaries, and later of
political and social commentarists, blogs and RSS are being
adopted by the internet marketing community.
How and Why to RSS
RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over. But there seem to be some rather distorted ideas about all this.
Content Syndication Through RSS Feeds
Delivering regularly updated content to website visitors is easier through RSS resources.
You Are Losing Money If Youre Not Using RSS Feeds On Your Website!
(An RSS primer can be found near the bottom of the article)
Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business
1. It is perfect for creating a web presence for independent professionals who have something to say and who need people to get to know them and what they can do for them.
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