Blogging Is Not Important - Its Crucial

It has been established that having a 'blog' helps your web site gain visitors and higher rankings in search engines. But a small study which I have just completed shows that blogging is much more important than this. Blogging appears to be absolutely essential to your web site success. If you are not blogging, your web site will fade into obscurity.

Since blogging took off in the past year or so, there have been several 'theories' about it's importance. Some people have suggested that it will mean the end of journalism, as we all become our own 'reporters'. Others have predicted it will mean the end of civilisation as we know it. More practically, there have been several well sourced articles which suggest that blogging is a significant component in a web site's success. Sites that include a blog, the theory goes, will be rewarded by Google with higher positioning on search engine results.

Like all theories, there is only one way to find out if they are true and that is to put them to the test. So, I decided to test the 'Google ranking theory of blogging'.

My site, http://www.infoselling.com has over 200 pages in it, most of which are indexed by Google. Last week, one of those pages was consistently number one (out of 42,300) for the term 'infoproduct'. Two other pages in the site were ranked consistently at 12 and 13 (the top two slots on the second results page).

Up until this point I had been writing a daily blog at the site and 'pinging' it to the various weblog sites. To test the theory, I stopped writing my blog and then re-checked the results. Five days without blogging has had a significant impact. The page which was number one, is now number six. The pages that were at the top of page two are now at the bottom of page three.

It would appear that no other web pages for the term 'infoproduct' have been added to the Google list in the past five days since the number of pages in the results is still 42,300. The only thing that I changed in my site was the blogging.

Now, it's true that other sites may have changed and that I have suffered as a result. It may not be just the lack of blogging on my part. However, the top two pages are from a site which adds pages on a daily basis - and they were immediately below me while I was blogging away! Hence, whether you add content using traditional techniques, or you blog, the number one rule for maintaining your web site ranking in Google is add content - every day, without fail. As I've discovered, even five days can have a dramatic impact. If you are not adding content to your web site every day, you stand a very real chance of losing your place in the Google search results.

Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an expert on information products and runs Infoselling.com where you can get a FREE report on how to sell your own infoproducts.

http://www.infoselling.com

Related News

"Hyper-local" blogging of state races across the US - Knoxville News Sentinel "Hyper-local" blogging of state races across the US Knoxville News Sentinel, TN -19 hours ago ... creating a one click entry into coverage of that race from all the blogs in your state as well as RSS feeds you can use to keep on top of things. ... Personal Health Development Blog Part Of New Juliano Medical Network - The Open Press (press release) Personal Health Development Blog Part Of New Juliano Medical Network The Open Press (press release) -Jul 17, 2008 ... constantly updated content via RSS. The d Juliano Medical Network directory main page and all twelve blogs are built in an SEO-friendly manner and coded ... Going out of business - Feministe Going out of business Feministe -12 hours ago This entry was posted on Sunday, July 20th, 2008 at 12:00 am and is filed under Guest Blogging. You can follow any responses to this entry through the RSS... Feminist economics: an interview with Susan FeinerFeministe all 2 news articles AT THE CONVERGENCE OF EVOLUTION AND GENETICS - ScienceBlogs AT THE CONVERGENCE OF EVOLUTION AND GENETICS ScienceBlogs -Jul 18, 2008 I did that on purpose because I didn't want to give you all the blogging you crave. All three of you who may crave my blogging. And I'm guessing not one of ... Washington Businessman Teams Up with Neekam to Build Revolutionary ... - PR-USA.net (press release) Washington Businessman Teams Up with Neekam to Build Revolutionary ... PR-USA.net (press release), Bulgaria -Jul 16, 2008 Neekam is seeking to capitalize on the exploding trend of blogging by aggregating and uniting similar subject blogs. The LaFazia Health Network is the first ... The Business Web 2.0 - ZDNet UK The Business Web 2.0 ZDNet UK, UK -Jul 18, 2008 Social networks, blogs, forums, micro-blogging and more all fall under the Web 2.0 banner. And rather than being the preserve of nerds and teenagers, ... A less than 500k exit for PodTech - The Inquisitr A less than 500k exit for PodTech The Inquisitr, Australia -Jul 17, 2008 If you're new here, you may want to subscribe to our RSS feed or follow us on Twitter. Thanks for visiting! Video blogging outfit PodTech has been acquired ... Don’t get too attached to your stuff - Feministe Don’t get too attached to your stuff Feministe -12 hours ago ... July 20th, 2007 at 4:57 pm and is filed under Assholes, Guest Blogging, Politics. You can follow any responses to this entry through the RSS 2.0 feed. ... For she-bloggers, does it take a village to profit? - CNET News MediaPost Publications For she-bloggers, does it take a village to profit? CNET News, CA -Jul 17, 2008 Today, we have more than 1000 moms and dads who blog in the network. So do you use technology to help in that process, or just editors? Stone: RSS feeds are ... BlogHer Nabs New Deal With NBCThe Inquisitr all 31 news articles US Air Force Lets Web 2.0 Flourish Behind Walls - PC World US Air Force Lets Web 2.0 Flourish Behind Walls PC World -Jul 17, 2008 A colleague at a conference told Adkins that the chief of staff of the Air Force had issued a policy letter banning personal blogging. ...