3 Tips to improve your RSS marketing
3 Tips to improve your RSS marketing
You have created an RSS feed, or maybe you have several feeds and you post at least once a week to keep your RSS subscribers interested. So now you can sit back and watch your hit counter tally up all those extra visitors. Well you may think you have finished but there are a few things you can do to improve things still further.
1. Let browsers and search engines know you have an RSS available.
To do this you need to add a line of HTML to every page that has a link to your RSS feed. The link will be:
link rel="alternate" type="application/rss+xml" title="title" href="http://www.site.com/rss.xml"
This line will need to be enclosed by angled brackets and placed between your HEAD tags of your page. Once you have done this some search engine bots and web browsers such as Firefox will know you have an RSS feed available.
2. Submit your RSS feed to the RSS and Blog directories.
Like you would submit your site to search engines you can submit your site to RSS specific directories. This will give your RSS greater exposure to an audience that is already interested and educated about the benefits of RSS. This is a list of Alexa ranked RSS directories and another can be found here.
3. Announce that your RSS feed has been updated.
Every time you add a new item to your RSS feed you can announce it to the world, or at least many of the RSS directories. To do this you need to ping each service. If you are using Blogging software your software is probably already doing this for you , check your documentation.
For those of you who do not have software set up to automatically ping for you there is no need to worry. There is a free service at Ping-o-matic that will do this for you. Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.
Related News
"Hyper-local" blogging of state races across the US - Knoxville News Sentinel
Personal Health Development Blog Part Of New Juliano Medical Network - The Open Press (press release)
Going out of business - Feministe
Don’t get too attached to your stuff - Feministe
Don’t get too attached to your stuffFeministe -12 hours ago... July 20th, 2007 at 4:57 pm and is filed under Assholes, Guest Blogging, Politics. You can follow any responses to this entry through the RSS 2.0 feed. ... |
AT THE CONVERGENCE OF EVOLUTION AND GENETICS - ScienceBlogs
AT THE CONVERGENCE OF EVOLUTION AND GENETICSScienceBlogs -Jul 18, 2008I did that on purpose because I didn't want to give you all the blogging you crave. All three of you who may crave my blogging. And I'm guessing not one of ... |
US Air Force Lets Web 2.0 Flourish Behind Walls - PC World
A less than 500k exit for PodTech - The Inquisitr
A less than 500k exit for PodTechThe Inquisitr, Australia -Jul 17, 2008If you're new here, you may want to subscribe to our RSS feed or follow us on Twitter. Thanks for visiting! Video blogging outfit PodTech has been acquired ... |
The Business Web 2.0 - ZDNet UK
The Business Web 2.0ZDNet UK, UK -Jul 18, 2008Social networks, blogs, forums, micro-blogging and more all fall under the Web 2.0 banner. And rather than being the preserve of nerds and teenagers, ... |
Washington Businessman Teams Up with Neekam to Build Revolutionary ... - PR-USA.net (press release)
For she-bloggers, does it take a village to profit? - CNET News
|
|
 |
|
|
RELATED ARTICLES
Why you should be using RSS
RSS opens up a whole new channel of communication between you and the browsing public. If at the moment you do not have an RSS feed then there is a whole community of people who do not know about you. Isn't it time you started to publish an RSS feed, here are a few reasons to get started right now.
Blogging For Business Bible
The items covered here are:
Find Out How Microsofts Plans Could Make Your Subscribers Beg You for RSS Content!
Microsoft recently announced that they will be releasing a new browser version sometime this summer. The new browser version was to be released with Longhorn, the code name for their next operating system to replace Windows XP, but they decided that they needed to release it sooner than that.
Utilize The Power Of Blogs To Market Your Business On A Budget
Budget marketing with blogs is one of today's top methods for cost-effective advertising to the consumers you want to reach, whether they're in your neighborhood or across the global community.
Marketing With Blogs - Part 4
In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
Could There Be A New Way Of hearing The News Stories We Feel Are Relevant In Our Lives?
Mainstream media has become a single-minded authority on how we should perceive life. Theirs is a negative perspective. Could there be a new way of hearing the stories we feel are relevant in our lives?
Is RSS Here to Stay or Gone Tomorrow?
RSS is totally hot. We have seen it everywhere, from John-Doe blogsites to major news websites. If you haven't heard of RSS before, that's okay, because I hadn't either until a couple of months ago!
Use RSS Feeds to Improve Search Engine Optimization and Ranking
RSS is rapidly becoming a "must have" for a proper search engine optimization. But what exactly is RSS?
Writing Quality Blogs
Writing?Blogs?Blogs are on-line journals where people express themselves through writing. Writing?Writing is the process where one puts down words of a language on a format that others can read. This process has not been around very long, to use one of my writing teacher's favorite sayings, "Writing has only existed for one day in the one year that humanity has existed." Speaking and thinking come much easier than writing. These processes just flow out naturally like a river of consciousness; sometimes we hardly have to think about doing them. Anyone and everyone can write words down on paper but that doesn't mean it's 'good writing', myself included. Like most things in life, our society already takes writing for granted which is proving to expose more of our ignorance. Writing is a new form of expression, and if we want to do it in a way that the masses can connect with our ideas, we have to think much more simply and clearly about this art.
Now that was quite a big paragraph, you've got to wonder if I really needed to say as much as I just did to introduce this article on the best way to write your blogs on the Web. I didn't even mention this main idea, and that's what an introduction paragraph is meant to be for. This is a common mistake in many blogs out there. We try to get too many ideas across in one paragraph, sometimes even in one sentence! The key, as in all things in life-is to keep it simple. Simplicity means that readers won't get confused about what your journal entry is actually about. Introduce your main general topic at the start, and use the subsequent paragraphs to discuss separate ideas that relate to this topic. Try to tie everything up in the concluding paragraph, your main argument and the reason why you've written in the first place.
Grammar and sentence construction are not easy systems to master, especially if you come from a school system that spent more time telling you about historical battles and quadratic equations than on how to read and write. This is a real problem. When we speak we can get messages across to others easily, but if we put these words down on paper, the writing just isn't interesting and doesn't connect with people's curiosities and fascination. When you write you are not talking to a close friend. You can't use slang and colloquialisms that only your local community can understand. The aim is to connect with all the people in the world, so let's make it crystal clear and enjoyable to read.
Your computer has spelling and grammar checks, as well as access to a thesaurus. Use them, but remember that the machine can't decipher all the intricacies of language. Language is a world in itself, and much of its territories are undiscovered by the masses. So, again keep it simple. Short, precise sentences with single ideas are great. Many words in the English language have the same meanings (synonyms). Use the thesaurus so you don't repeat the same word over and over throughout the text. It keeps the story fresh and doesn't turn the reader off. There's nothing more boring than repetition. Using different words can be a lot of fun and a learning experience, just make sure you use a dictionary (also on the computer/Internet) to make absolute sure of the word's definition.
Readability?Simplicity?Make your blog accessible by all people. You can even take into consideration that many readers will have learned English as a second language. As I've said in previous articles, keep to the point-don't go on tangents. Stick with the article's topic, and definitely stay within the realms of your blog's main area. If your blog is entitled "Jazz music", people who go there don't want to hear about how your football team won on the weekend! Please be consistent. How irritating is it to visit a blog that hasn't been written on in months or years?
I hope these little tips will help you on your quest to producing 'good' writing that brings new friends and acquaintances of similar outlooks into your world. If you want people to read, the aim is to produce an emotional reaction in your reader. Pretend you are writing to another form of yourself, if it were not readable, interesting and fun?would you stick around?
What Consumers Need To Know About RSS Feeds
Feeds are simple, really. What's even more exciting is that they are extremely easy to use, and even better, they are completely safe from Viruses, being Spammed or receiving Junk Mail. How? Basically because there is no transfer of information to your computer.
Small / Medium Business Blog Process Outsourcing as a Website Traffic Building Service
You are a small or a medium business owner. You have a well designed business website. It is a Search Engine Optimized (SEO) website for a limited set of keywords. However, with changing rules of SEO and new competitors entering the market, your select keywords stand a slim chance of surviving the onslaught. What are the chances that your website will remain on the top when a potential customer searches those special keywords on a search engine? To make matters worse, Search engines change their algorithms without any notice and suddenly your site is no longer in top 10 results. So what is the solution?
How To Build Traffic To Your Blog
RSS Responder is a new script that allows you to keep in touch and follow-up with your subscribers without the hassle of email.
Blog or Ezine? Top 7 Reasons to Blog Now!
Many of my small business clients ask me: "What is a blog and do I need one?" As a marketing consultant and business coach, I too had to address those questions in my own business.
Blogs and Journalism
The world has seen the emergence of a new style of
journalism, based on a 'raw feed' directly from the source.
And the common notion that surrounds the emergence of
serving 'raw feed' is that the journalists testing the new
waters are bound to wreak havoc on institutionalized media.
RSS - The Intelligent Marketing Medium
Are you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) is and how your website will benefit from offering an RSS feed to your visitor's.
Why Every Site Needs RSS
RSS or 'Really Simple Syndication' is not just for Blogs and News sites. Every website can benefit from this newly popular technology. The term 'syndication' is what throws a lot of people off the track. Syndication is like news articles, isn't it?
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do. A blog is short for 'weblog' and it's really an online journal that can be updated easily and frequently without any knowledge of HTML code.
Superbloggers Secrets
Blogs are extremely hot right now. Everyone is starting them, and the more successful ones are driving unprecedented amounts of traffic and cash to their owners.
Marketers Still Dont Get RSS Metrics - How We Really Can Measure RSS
Even after all that's been written and explained, even reputable online marketing publications such as ClickZ still don't get RSS metrics.
Top 10 Places to Find the Most Popular Blogs
The easiest way to get acquainted with the conventions of the blog format is to start reading them. The more blogs you read, the more you'll get a feel for the depth and breadth of style and subject matter they have to offer.
|
